SEO Content that Speaks to your Client

Your website is an extension of your business. Therefore it should be part of your sales marketing process. This understanding of your content could already make you rethink some of your website content. Your content needs to be engaging and easy to read, as well as optimized for your strategy. If your website is only a glorified brochure then we have the answer to your questions.

In fact, regardless of your site structure or design, you need SEO optimized content to speak to your client and guide them through the process. You might be tempted to have clearly sales-focused copywriting for your digital platforms but might be experiencing lackluster results. This is where our content creation skills can help you get your business back on track.

The content on your website must speak to your client like you are sitting around a table and having lunch. This way it is engaging to keep your client’s attention on your business.

This type of content has 2 major functions:

• Capture your Audience – using the simplest, focused language in your written content helps you to capture your audience when they search for your products or services. Using SEO strategies will get you ranked in their searches and will get you the click-throughs to your conversion process.
• Use the right Language – the right language is using the correct words which your clients use for your products or what they search for. Our content creators will use the SEO keywords in your web content to ensure the best ranking spot for your website.

Stay on Top of the Ranks:

SEO Content Writing for your website

We’re all familiar with Google and it is one tool that we have been best friends with, answering our dumbest queries without judging us and basically just helping us navigate through oceans of information. Google has a set of metrics and analytics and every time we type in a keyword for our query, it gives us the most reliable source on the first page of its search results.

Digital Information For Your Site

As consumers of digital information, this has been very helpful in determining which information is more credible and ones that most people actually used as well. Aside from that, Google also presents us with related searches to provide additional information to our searches either narrowing it down or widening the scope.

But have you ever wondered how these sites made their way on the first page of Google’s search results? And how did that one site make it on top?

One major factor that plays in this ranking is SEO or Search Engine Optimization. SEO is basically the process of driving and improving traffic into your website. It increases your site’s visibility for relevant keyword searches. There are many ways to optimize your website and one of the most important ways is through SEO writing.

SEO Content Writing

SEO writing is not just limited to content writing itself. It first involves a tedious research process analysing the relevant keywords that will direct searches to your site and gives a “sneak peek” on the content that your site provides – whether it’s informational or advertising a product or a service. Second step is planning an outline that puts a structure to your content and taking note of how the keywords would fit naturally into the piece. The challenge in planning the outline is inserting the keywords in without making the content sound awkward or sacrificing the quality of the article.

Outlining the content takes up the largest part of the writing process. After that comes the writing process then lastly is editing.

High quality SEO content plays a major role in viewer engagement and interaction. That is, an article can be full of relevant keywords and people might be actually clicking it. But ultimately, it will fail to deliver the message and drive interaction. It’s just like an ad that popped off that you clicked because it’s there but quickly hit off “X” because it offers nothing.

Beyond the initial engagement, there will be no driving force for further interaction and engagement. Thus, your business may have lost a potential sale and customer. Not only that, bad SEO content writing can also give a business a bad reputation and no one wants that.

Note that SEO writing is beneficial to all kinds of businesses who have websites and maintain blogs for content. Any industry from food to health to technology or even cars or creative sites can benefit from high quality SEO content.

Remember that first impression is always important and it can drive more clicks and engagements to the site that could make the first impression into a lasting one.